PROGRAM ELEMENTS:

  • Social Blitz

  • Sponsored Posts

  • Tiered Influencer Strategy

OVERVIEW:

For New Year’s Day, we secured six power middle fashion influencers to highlight Abercrombie & Fitch’s swimwear collection. Each influencer posted at least one Instagram and 1 Instagram Story. In addition, two influencers wore the swimwear collection and participated in the Coney Island Polar Plunge to take the product for a “test drive”.