PROGRAM ELEMENTS:

  • Social Blitz

  • Sponsored Posts

  • Mass Influencer Strategy

  • Content Creation

OVERVIEW:

For the launch of David Yurman’s Summer Pinky Ring collection they wanted to highlight the rings and their colorful out of home wild postings up in NYC as well as utilize influencer content on their own channels. Out of the total 24 influencers activated 21 influencers in New York created imagery styling their pinky rings in front of the wild postings while 3 Los Angeles based influencers styled their pinky rings in a lifestyle setting. The elevated content was repurposed for David Yurman and Bloomingdale’s social channels.