PROGRAM ELEMENTS:

  • Tiered Influencer Strategy

  • Event Integration

  • Sponsored Posts

CONTEXT:

Byrdie and Nordstrom partnered to create Byrdie Beauty Lab, an interactive 2-week NYC pop-up for beauty fanatics to come experience, play and celebrate all the latest beauty trends and products, curated by Byrdie editors.

 

OVERVIEW:

Byrdie Beauty Lab hosted a VIP launch party and daily Master Classes led by industry experts from brands such as Hourglass, Indie Lee and Atelier Cologne, with experts such as Jen Atkin and Joanna Vargas.

Over the course of two weeks we secured influencers to visit the Byrdie Beauty Lab and attend the expert-hosted Master Classes. They shared their experiences through Instagram posts andInstagram Stories generating awareness and excitement about the space to draw in new visitors.