PROGRAM ELEMENTS:

  • Tiered Influencer Strategy

  • Event Integration

  • Sponsored Posts

OVERVIEW:

Byrdie Beauty Lab came back for the second time, this time in Los Angeles for a 10 day pop-up activation. The Lab was an interactive shop for beauty fanatics to come experience, play and celebrate all the latest beauty trends and products, curated by Byrdie editors.

We also hosted daily Master Classes led by industry experts from brands such as Nexxus, Pureology and Kate Somerville herself.

Over the course of 10 days INF by Clique secured 33x influencers ranging from micro to macro to visit the Byrdie Beauty Lab for the VIP opening party, expert-hosted master classes and 4 paid partnerships with beauty brands. They shared their experiences through in-feed Instagram posts and Instagram Stories to generate awareness and and excitement and drive traffic to the Byrdie Beauty Lab shop on Amazon.