PROGRAM ELEMENTS:

  • Social Blitzes

  • Sponsored Posts

  • Mass Micro Influencer Strategy

OVERVIEW:

38 micro influencers shared 5 looks using Estee Lauder’s Double Wear Foundation. Each influencer represented one of the foundation’s 38 available shades. They kicked off the program introducing their shade and for their remaining posts shared seasonal beauty looks, application tips and product benefits with their followers.  

 
 
 

CAMPAIGN HIGHLIGHTS

SPONSOR CONTENT CREATED WITH ESTÉE LAUDER:   WINTER 2018 Micro Trend Report

SPONSOR CONTENT CREATED WITH ESTÉE LAUDER:
WINTER 2018 Micro Trend Report

SPONSOR CONTENT CREATED WITH ESTÉE LAUDER:   In Case You Missed It: "Nude" Makeup Isn't One Shade Fits All

SPONSOR CONTENT CREATED WITH ESTÉE LAUDER:
In Case You Missed It: "Nude" Makeup Isn't One Shade Fits All

SPONSOR CONTENT CREATED WITH ESTÉE LAUDER:   Found: The Prettiest Eye Makeup Look on Our Radar

SPONSOR CONTENT CREATED WITH ESTÉE LAUDER:
Found: The Prettiest Eye Makeup Look on Our Radar

SPONSOR CONTENT CREATED WITH ESTÉE LAUDER:   FALL 2017 Micro Trend Report

SPONSOR CONTENT CREATED WITH ESTÉE LAUDER:
FALL 2017 Micro Trend Report