PROGRAM ELEMENTS:

  • Native INF Story

  • Sponsored Posts

  • Custom Clique-Produced Shoot

OVERVIEW:

Over the course of a year-long custom content program Who What Wear featured four unique native stories starring up and coming influencers in the music, fashion, art and lifestyle spaces. Talent included Phoebe Collings-James, Kelsey Lu, Kacy Hill and Carlotta Kohl. Each participated in custom Clique-produced street style shoot featuring head to toe Gucci looks from each season of 2017 including Spring/Summer, Pre-Fall, Fall/Winter and Cruise.