PROGRAM ELEMENTS:

  • Social Blitzes

  • Sponsored Posts

  • Tiered Influencer Strategy

  • Paid Media Influencer Strategy

OVERVIEW:

Clique activated 19 influencers with minimum Instagram engagement rate of 8% to participate in three Style Threads each showcasing a hero products from Macy’s Summer collection. Each influencer styled the hero pieces in their own way showcasing the variety of the Macy’s pieces across influencers of different sizes, ethnicities and locations.